Born in the Field,
Not in an Office.
GeoTapp was not invented by investors or analysts. It was born from the real frustration of someone who works every day amid deadlines, job sites and demanding clients.
It was 2024. Mike Petraroli, our founder, was working as an employee and had an apparently trivial but incredibly costly problem: proving his own work.
At the end of the month, the hour counts never added up. Jobs done on the run between clients were forgotten. Paper got lost, WhatsApp messages got buried. It was a silent drain of time and money.
He looked for a solution. He found only complex, expensive software full of useless charts and lacking substance. Software built by people who had never clocked in or issued an invoice in an emergency from a van.
So Mike decided to build the tool he wished he'd had himself: simple, mobile, with verifiable proof. Not for investors — for companies like his.
Field work deserves the same transparency tools as an office.
Our Values
Clear Mission
Make every job measurable and verifiable. Field work deserves the same transparency tools as an office.
Dedicated Team
We are a small team obsessed with the problem we solve. Every feature comes from real feedback, not marketing roadmaps.
Privacy by Design
We do not sell data, we do not track continuously. GPS only at the moment of clock-in, zero surveillance.
Made in Italy
Developed in Italy for the Italian and European market. GDPR rules, work culture and local regulations are in the product's DNA.
Join the Simple Revolution
We're not an unreachable Big Tech company. We're real people building software for real people.
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