Your operations manager wants to roll out GPS tracking next Monday because a customer in Leeds has just asked for proof of attendance on a service contract. Two of your engineers send a polite email to HR objecting on privacy grounds. By Wednesday the union rep is involved. The roll-out gets paused, the customer takes the contract elsewhere, and you spend a fortnight unpicking a Data Protection Impact Assessment you should have done first.
What the ICO actually says, and what most employers miss
The ICO’s draft updated guidance on Monitoring at Work, published in late 2023, did not invent new rules. It restated the ones already in the UK GDPR, the Data Protection Act 2018 and the Employment Practices Code. The three principles that catch employers out are necessity, proportionality and transparency, in that order.
Necessity is the test most rollouts fail. You cannot deploy GPS tracking because it is convenient or because a competitor does it. You must be able to point to a specific operational purpose: timekeeping for payroll, lone-worker safety, evidence of attendance for a regulated contract, or audit-trail for billing. The purpose drives everything else. If the purpose is timekeeping, you cannot then quietly use the same data for performance ranking.
Proportionality is the second filter. Continuous tracking outside working hours is almost never proportionate. Tracking inside the geofence of the site for the duration of the shift is. If a less-intrusive method (badge-in, photo clock-in, supervisor sign-off) would do the same job, the ICO expects you to consider it. A workforce platform that defaults to capturing location only at clock-in, clock-out and break events sits inside that proportionality envelope.
Capture location only at clock-in, clock-out and breaks for one week, and see how the proportionality conversation simplifies.
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Transparency: the privacy notice and the union conversation
Article 13 UK GDPR requires you to tell workers, before the processing starts, what you are collecting, why, on what lawful basis, who can see it and for how long. The lawful basis for workforce monitoring is usually legitimate interests (Article 6(1)(f)), which means you also need a documented Legitimate Interests Assessment balancing the business need against the worker’s reasonable expectation of privacy.
Consent is the lawful basis you should not rely on for ongoing monitoring of staff. The ICO is explicit that consent in an employment relationship is rarely freely given. You ask, the worker effectively cannot say no, and the consent collapses on the first complaint. Legitimate interests, properly assessed and documented, is the durable basis.






